Day in the Life

Understand and Analyse activities

method

Innovation Process Stage

Go to Canvas

time effort

120

min.

Level

Group Size

1-5

Understand and analyse the activities of an individual or group of individuals in an organisation to help improve their efficiency, effectiveness and work-life balance

Day in the life (or a day in the life, or day in the life of) is a genre of storytelling in which the events occurring in the life of the subject or subjects are those occurring in single day of their life.

The iterative innovation process can be divided into four phases: Discovery, Ideation, Validation and Scaling. The day in the life of template is most commonly used to document learnings in the discovery phase.

how does  the method work?

After the team has conducted research to understand and collect insights into the customer’s day they team can synthesis the results through the template.

This template can be used to understand and analyze the activities of an individual or group of individuals in an organisation to help improve their efficiency, effectiveness and work-life balance.

Understand entire set of activities in day to day work life
Understand someones roles
Understand the key jobs to be done (JTBD)
Analyzing what's working and what's not working

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Step by Step Guide

Team collects all information together conduction from user research and additional studies

The team should now start in the middle and define who the user is with the user profile

The team goes through the customers day at selected intervals when something of interest happens “e.g. 7.00 am books taxi to go to the airport” With each piece of evidence / action point marked the team can moves on to mapping out the four following points

What was the customers objective / job-to-be-done / activity?
What was the underlying motivation?
How did the customer feel at the time?
Where their any barriers to consider?

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Now the team has filled in the team should highlight areas of interest and focus drawing in the touchpoints and interaction with the service.

The team can now move these areas of focus into the next stage of ideation.

The expected outcome is to have an understanding of the customers problems and visualised map of a typical users day and areas of focus for future ideation and development.