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Day in the Life
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Understand and analyse the activities of an individual or group of individuals in an organisation to help improve their efficiency, effectiveness and work-life balance
Day in the life (or a day in the life, or day in the life of) is a genre of storytelling in which the events occurring in the life of the subject or subjects are those occurring in single day of their life.
The iterative innovation process can be divided into four phases: Discovery, Ideation, Validation and Scaling. The day in the life of template is most commonly used to document learnings in the discovery phase.
Wie funktioniert diese Methode?
After the team has conducted research to understand and collect insights into the customer’s day they team can synthesis the results through the template.
This template can be used to understand and analyze the activities of an individual or group of individuals in an organisation to help improve their efficiency, effectiveness and work-life balance.
- Understand entire set of activities in day to day work life
- Understand someones roles
- Understand the key jobs to be done (JTBD)
- Analyzing what's working and what's not working
Schritt-für-Schritt Anleitung
Team collects all information together conduction from user research and additional studies
The team should now start in the middle and define who the user is with the user profile
The team goes through the customers day at selected intervals when something of interest happens “e.g. 7.00 am books taxi to go to the airport” With each piece of evidence / action point marked the team can moves on to mapping out the four following points
- What was the customers objective / job-to-be-done / activity?
- What was the underlying motivation?
- How did the customer feel at the time?
- Where their any barriers to consider?
Now the team has filled in the team should highlight areas of interest and focus drawing in the touchpoints and interaction with the service.
The team can now move these areas of focus into the next stage of ideation.
The expected outcome is to have an understanding of the customers problems and visualised map of a typical users day and areas of focus for future ideation and development.
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