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Pitching Canvas
Build the storyline of your pitch
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Innovation Process Stage
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The pitching canvas is a tool to build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility, and call to action.
Senior buy-in is a prerequisite of the scaling phase. Taking the time to design a concise storyline is crucial in getting the necessary buy-in.
how does the method work?
- Brainstorm: Use post-it notes to fill each block with ideas.
- Filter: Select only the most compelling points to keep the pitch under 3 minutes.
- Draft: Use the completed canvas as the foundation for your presentation script or slide sequence.
Step by Step Guide
In the following you find the parts of the Pitching Canvas and some guiding questions that help you navigate it:
1
Pain (+ Gain)
- What problem are you solving for your customers?
- What does the pain result in?
- Can you make the pain a human problem, that everyone can relate to?
- How many people need this problem solved — market size?
- Have you validated that people will pay to have it solved?
2
Product
- As simply as possible: How does it work?
- What does your product do for customers?
- What can your customers do as a result of your product?
- What opportunities do you provide for people to be faster, more cost-effective, more efficient, happier, safer?
- How have you tested it with customers?(Be sure not to let the product dominate the pitch.)
3
Product Demo
- Live demo? (always risky, but powerful if it works...)
- A screenflow movie of a working App convinces this is for real. Physical product convinces you can execute.
- Screenshots are also OK, but can look like a mock-up — moving product on screen is better.
- Can you show a real customer using it?
4
What's Unique
- Technology/Relationships/Partnerships.
- How do you help your customers get results differently to your competition, or alternatives?
- What's new and innovative about your solution?
- Show you have researched the market and know what competition is out there.
5
Customer Traction
- Success so far?
- Pilot customers? Major brands?
- Progression in users or downloads?
- Customer reference quotes or movies?
- PR coverage? Competition wins?
- Use data and facts to strengthen your case.
6
Business Model
- How do you get paid?
- What's the opportunity for growth?
- How can you scale beyond your current scope: new industries, territories, applications of partnerships and technology?
7
Investment
- Have you invested money yourself?
- Have you raised money so far?
- How much are you looking for now?
- What big next steps will you use the investment for?
- What milestones will you reach with the money?
- How many, and what type of investor are you looking for?
- What expectations do you have of your investors; network, expertise?
8
Team
- What relevant experience and skills does your team have that supports your story?
- Brands worked for? Achievements? Sales success?
- What binds you together as people and as entrepreneurs to fix this problem?
- What's special about the character of your team, that will make you stand out and be memorable?
9
10
method canvas
Use canvas
in Miro
or
pdf file
