Psychology of Persuasion
for
Individuals who are crafting any sort of communication for internal or external stakeholders
format
2-day in-person training
PARTICIPANTS
max. 25
place
On-site and virtual
language
English or German
Great ideas only succeed when others understand and support them. Whether you’re leading change, working with customers, or driving initiatives internally—success depends on how clearly you communicate value. This training helps you turn ideas into business outcomes by combining behavioral science with practical communication techniques. You’ll sharpen your skills in pitching, stakeholder alignment, and business storytelling—supported by real-time feedback and peer coaching. Build authentic communication skills that turn innovative thinking into measurable business successes.
Who can book this training?
We offer this training for companies that want to book several seats or entire cohorts for their employees. However, we’re planning to make this training available for individuals in the future. If you are interested, please contact us via the form and we will get back to you as soon as the training is bookable.
Anita Liebe
Senior Transformation Manager
Anita is a psychologist and Senior Transformation Manager at Lufthansa Innovation Hub. She combines evidence-based insights with innovation methodologies, creating environments where teams feel challenged yet supported to navigate complexity with confidence.
WHAT YOU'LL LEARN
Trainings Day 1
- Master advanced questioning and active listening techniques that reveal the hidden needs of customers
- Apply the Value Logic Framework to construct persuasive arguments
- Discover impression management principles and develop your authentic personal pitch
- Learn the 7 core ingredients that transform ordinary presentations into winning pitches
Trainings Day 2
- Apply new techniques and refine your approach with expert coaching
- Present your persuasion skills and receive structured insights to enhance your impact
- Learn effective follow-up strategies that drive results
- Create your action plan for immediate application
training resources
THE LIH LEARNING EXPERIENCE
Methods backed by 10+ years of building what's next
What we teach, is what we've done - launching businesses, partnering with startups, and transforming innovation culture from within.
Designed like a great trip, not a seminar
We're from the travel industry - creating experiences is what we do. Expect hands-on exercises, interactive formats, and unexpected details that make the content stick.
Train where innovation happens.
Join us at the Lufthansa Innovation Hub in Berlin where these methods are put into practice every day, surrounded by Berlin's startup ecosystem with neighbors like Flink and Trade Republic.
impressions
WHAT PARTICIPANTS SAY
Philip Maret
Head of Sales, Mid-Atlantic and Southeast USA
Lufthansa Group
I was delighted to take part in a training at Lufthansa Innovation Hub. It was an enriching mixture of group work, self-learning, and reflection. The setting of Lufthansa Innovation Hub was particularly well-suited to stimulate new thoughts and ideas. Thank you so much to our great coaches for the day!
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