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Business Model Canvas
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The Business Model Canvas provides a comprehensive overview of how the business model of a product or service works. It summarises the various components of a business model on just one page, forcing the user to focus on the essentials.
how does the method work?
The Business Model Canvas is a simple tool for defining a business model in a structured and comprehensive manner. It divides the business model into 9 areas that need to be analyzed: Customer Segments, Channels, Customer Relationship, Value Proposition, Key Activities, Key Resources, Key Partners, Revenue Streams and Costs.
In the simplicity of the canvas, it allows a structured examination of the different areas of a business model, their dependencies, potentials and risks. It also creates a quick understanding of the business model and how it works and can serve as a simple basis for communication within the team or with stakeholders.In practice, it has become established to start with the user groups and continue with the value proposition. This is followed by the other fields until the overall picture is created and the analysis of dependencies, potentials and risks can begin.
Step by Step Guide
In order to define a business model, all 9 areas of the canvas must be analyzed and completed. In practice, it has become established to start with the user groups and continue with the value proposition. This is followed by the other fields until the overall picture is created and the analysis of dependencies, potentials and risks can begin and possible adjustments can be made:
Customer Segments Whose needs are being addressed? Who has the greatest needs or problems? Who are our most important customers? Which customer group has the greatest influence? Which customer groups are not yet addressed or served? Which non-customers are likely to become customers? B2B or B2C or B2B2C?
Value proposition What value do we deliver to the customer? Which customer problems do we solve? Which customer needs do we serve? How can we create an appealing story about our value proposition?
Customer channels Which channels do we want to use to reach our customer groups? How do we or others currently reach customers? How integrated are our customer channels? Which channel works best? Which channel is most cost effective? How do we integrate them with our customers' routines?
Customer Relationships What kind of relationship do the respective customer groups expect with you? How are they integrated with the rest of the business model? How expensive are they? How can you bring customers together with other parts of your product or service?
Key Activities What are the key activities that our value proposition requires? What are our main operations?
Key Resources What are the main resources our value proposition requires? What do we have or can we do that is unique?
method canvas
Use canvas
in Miro
or
pdf file
