Ideation
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Innovation rarely starts with a perfect solution.
It begins with ideas.
Ideation is the phase in the innovation process where creativity, insight, and exploration come together to generate possibilities. It is about intentionally stepping into a space where imagination, collaboration, and critical thinking drive the discovery of pathways toward new products, services, or ways of working. Ideation helps bridge the gap between identifying challenges and designing innovative solutions by encouraging individuals and teams to think broadly before narrowing down to the most impactful options.
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Why is this Warum ist das für Innovation wichtig? for innovation
In any innovation process we sometimes jump too quickly to solutions or rely on familiar thinking patterns. Ideation ensures that problems are explored from multiple angles and that truly novel opportunities are uncovered. Ideation...
- ... expands creative potential: By pushing beyond obvious solutions, ideation increases the diversity and originality of ideas considered. Being bold and thinking outside the box, not limiting oneself with the striving for perfect possibilities but rather looking out for all ideas, even the ones that might me impossible or too big.
- ... encourages collaboration: Bringing different stakeholders together allows varied expertise and perspectives to meet, often driving unexpected breakthroughs.
- ... encourages collaboration: Bringing different stakeholders together allows varied expertise and perspectives to meet, often driving unexpected breakthroughs.
- ... strengthens innovation culture: A structured approach to idea generation fosters openness, psychological safety, and a willingness to experiment which are all vital for long-term innovation success.
Was dich in diesem Toolkit erwartet
This toolkit is designed to guide you through practical resources that support effective ideation. You will find approaches that help you as an individual and together with your team generate a wide range of ideas in structured yet creative ways, build on and combine ideas collaboratively and develop a mindset that values curiosity, exploration, and creative confidence.
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