Innovative Organizations
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In unseren Köpfen sind Organisationen wie Tesla, Apple, Amazon oder 3M untrennbar mit Innovation verbunden. Während es viele weitere Unternehmen gibt, die Innovation in ihrer DNA haben, stellt sich eine Frage: Was macht diese Organisationen innovativ? Liegt es an ihrer Unternehmenskultur, bestimmten Verhaltensweisen ihrer Mitarbeitenden oder sind ihre Prozesse innovationsfreundlicher als in anderen Organisationen? Und noch wichtiger, was können Unternehmen, die nicht Teil der selbsternannten Gruppe der 'Digital Natives' sind, von diesen Organisationen lernen und übernehmen?
While there are many more companies that have innovation into their DNA than these obvious candidates, one question remains: What is it that makes these organisations innovative? Is it their company culture, certain behaviours their employees might show or are their processes more innovation-friendly than at other organisations? And more importantly, what can organisations that are not part part of the self-proclaimed group of 'digital natives' learn and adopt from these organisations?
Why is this Warum ist das für Innovation wichtig? for innovation
Every company needs a clear definition of what innovation is for them that is understood broadly in the organisation in line with Peter Drucker's famous statement: "you can't manage what you don't manage". For us, innovation is the "creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage".
However, what are the traits of innovative companies that help them to pursue innovation in an effective and efficient way? A trait is a distinguishing quality or characteristic and there are obviously many factors that contribute to the innovation readiness of a company rather than a single trait. Some of these traits are grounded in the organisational structures & operating models, some are grounded in the organisational culture and some are grounded in the mindsets of individuals within the organisation.
💭 Reflect for yourself:
- How can we better shape and communicate our overall direction for innovation that guides everyone's’ efforts?
- How do we create a culture that accepts mistakes and learns from failures?
- How can we build data-driven feedback loops that help us build better products?
- How can we co-create products and service more collaboratively?
- How can we keep a pulse and continuously identify relevant partners across the whole organisation?
- Where and how can we embed more data-driven decision making and an experimentation mindset?
Was dich in diesem Toolkit erwartet
Methods
- BEAN Design Template: Despite heavy investments in innovation through venture capital, incubators, and accelerators, many companies struggle with innovation because they overlook how daily routines inhibit it. The BEANs approach addresses this by introducing tangible tools and processes that subtly encourage and reinforce new behaviors, making it easier for employees to embrace change.
- Innovative Companies Worksheet: The method aims to start a reflection on our own organisation(s) and particularly the specific innovative behaviours we already see today and behaviours you want to see more of.
- BCGs i2i Innovation Benchmarking Tool: BCG’s i2i benchmark reveals your relative strength on ten innovation system factors essential to innovation success.
To Read
- The Invincible Company: This book is a guide to the world’s best business models. Use it to inspire your own portfolio of new ideas and reinventions.
- Overcoming the Innovation Readiness Gap: The Most Innovative Companies Report looks at what they call the innovation readiness gap. They analyze the factors contributing to the divide and consider measures that companies can adopt to address them.
- Innovation Flywheel: The Innovation Flywheel is a holistic approach how organisations can learn from the digital natives to become an innovation growth engine that helps build many of the behaviors of innovative organisations (e.g. running experiments, building customer knowledge). BCG's article brings their approach to life with many company examples from Amazon, Google, Tesla or Netflix.
- 12 Best-Practices for Innovation: A collection of 12 best-practices and recommendations for business leaders from the Forbes Coaches Council to bring a breath of fresh air to its ranks and strengthen innovativeness.
- BEANs at Singapore Development Bank: In this article the authors describe a variety of BEANs that the bank DBS, the Tata Group, and other companies have devised to unleash innovation. They also explain how any organization can go about creating its own BEANs by identifying the creative behaviors it wants, examining what’s getting in the way, and then brainstorming ways to bust those bad habits.