Storytelling Toolkit
.svg)
.svg)
Storytelling in innovation means turning insights, ideas, solutions and its impact into a clear, credible “journey” that others can follow.
Storytelling translates uncertainty (hypotheses, assumptions, experiments) into meaning and aims to answer the following questions:
Why is this issue important?
To whom?
What’s new?
What have we learned?
What’s the next step?
Why is this important for innovation
Innovation always faces challenges related to alignment, decision-making, and resources — and later, adoption and change.
Storytelling serves as the link between evidence (discovery and testing) and commitment (stakeholders, teams, and customers): It transforms abstract, complex ideas into relatable, memorable narratives that drive engagement, secure buy-in, and foster a collaborative culture. It bridges the gap between technical feasibility and human desirability, aiding in communicating strategy, building alignment, motivating teams, and sharing lessons from failures.
What to expect from this toolkit
In this toolkit you will find different resources and methods that guide you through the magic of storytelling. By acquiring the ability to tell an exciting story you can create a kick-start to any conversation surrounding your ideas and plans. Packing complex frameworks and thoughts into digestible and memorable bits you will accomplish that people will memorize not only facts and figures you worked on more easily but also the feeling you conveyed while talking about it.
Tools & Methods
- 7 Magic Ingredients of Storytelling: Make Presentations more engaging, memorable and persuasive
- The Magic of Metaphors & Lego Serious Play: LEGO® Serious Play® (LSP) is a business communication tool which taps in to the power of metaphors.
- The Story Spine Technique: The Story Spine is a building block that lets you build a story on top of it and this article shows you how to use this tool.
- Storytelling – Methods using Objects: The activities in this booklet encourage people to share stories, and to do this we use different objects to prompt people to talk about memories and experiences.
Read & Watch
- Why Innovation needs Storytelling: How to use Stories as a Strategic Tool
- The Magical Science of Storytelling: Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice.
- How to use AI for Storytelling: Where does AI fit into the innovation storytelling process, and where is the human perspective still irreplaceable?
- The Science of Storytelling: Blends neuroscience and narrative theory and explains why certain patterns work.
- The Role of Storytelling in the Innovation Process: This paper explores Storytelling as part of the innovation process and is based on managers' own perceptionsabout storytelling throughout the innovation process.
.svg)
.svg)